I’m a community architect and cultural strategist. For nearly 15 years I’ve helped founders and teams turn audiences into loyal, connected advocates — by listening closely, then building with them.
In fast-moving tech environments it’s easy to reduce a community to dashboards and KPIs. I keep you connected to the real humans behind the metrics — what they value, what they struggle with, what actually moves them — so the product and the community are built with precision and integrity.
A clear member value proposition, community strategy, and a practical launch plan with ownership defined.
A focused research process, findings connected to product decisions, and a system for keeping members involved.
Program design covering recruitment and onboarding, with clear responsibilities and appropriate recognition.
An experience concept, partner strategy, and a follow-through plan that connects the gathering to the wider member experience.
Your business priorities, and conversations with the people you’re building for.
What people get from being involved, and how that supports the business.
A focused program or experience; we learn from how people actually use it.
Refine, establish ownership, and measure what deserves continued investment.
“Justine brought so many thoughtful people in to test and shape the early product, and those same people have become the foundation of our community. She showed us what the product experience should feel like — warm, generous, and leading with love.”
“She is our biggest superuser simultaneously being our head of community — there is no Mozi without Justine.”
Molly DeWolf Swenson“It’s actually great that our biggest power works at our company.”
Ev Williams“A lot of the early warmth people felt from Overtone came from her.”
Lucille McCart“Justine is like the community Wizard of Oz. There was only one woman for the job.”
Miriam Isa“Encouraging connection through any means, and pursuing work that lights her up and moves others into their power.”
Jesse Israel“Justine, you are EXCEPTIONAL at what you do. Thank God for your heart.”
Chiké Okonkwo“I don’t know anybody that knows community better than Justine.”
Seth Teicher“Long live Justine’s community reign!”
Josh Zabar“Good relationships keep us happier and healthier. Period.”Dr. Robert Waldinger, Harvard Study of Adult Development
My mission is to promote loving awareness and human connection in everything I do. I believe a real sense of community is essential to my clients’ success and to our world at large — and that belonging is designed, not discovered.
A 30-minute conversation about your people, your product, and where they meet.
Let’s connect